Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Cuervo, Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in over 180 markets around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). Diageo PLC run 5 sites on VYRE Unify. The Smartlibrary (BAM), The Diageo Marketing Code (creative approvals) a newsletter and two micro sites. The sites are delivered as a fully managed service.

Client videos:

	This is an interview with Nic Lund, Programme Manager at Diageo. Nic talks about the project, partnering with VYRE and the benefits Diageo and its external partners have seen since using its SmartBrand brand asset management portal. Click here to play video

Case studies:
Diageo Case Study

Related news:
Diageo Brand Asset Management article
Diageo BAM Case Study on ComputerWeekly.com
Diageo BAM presentation from Henry Stewart now available to download
Video testimonials from Woolworths and Diageo