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Inghams Travel
Inghams appointed VYRE and the VYRE Unify platform because of our ability to meet all of their online business requirements:
- To build a content management solution to drive online and brochure content which will create the next generation of Inghams' public facing websites
- The VYRE Unify solution will also underpin a new Intranet for the travel company to improve in-house communication between all departments
The VYRE Unify single platform approach provides an end-to-end solution that automates multiple marketing processes, allowing Inghams to build the next generation of websites, streamline the content contribution process, manage their rich media and automate the production of brochures with a single solution.
Furthermore, other key system capabilities, such as the dynamic publishing of related content, and inbuilt social features were also very important. VYRE Unify's social networking features will increase Inghams interaction with its online customers, and also help Inghams build an internal community, as these features will also be implemented on the new Inghams Intranet. Finally, VYRE Unify's rich media capabilities offer a better user experience, as the inbuilt transformation features will enable Inghams to add more video and rich media content with ease.
In addition, Inghams sought to appoint a technology partner that could further develop its online positioning. It was our proven track record in successfully improving SEO for other travel companies such as Icelandair which was a key factor in the selection process.
