We would like to invite you to our next COMPLIMENTARY Seminar Event on 3 July 2009.

Event Focus

The focus will be on Marketing Resource Management, Multi-Channel Management, as well as Agile Project Management.

So at the end of the event you will have gained valuable insight into the benefits of streamlining marketing operations and best practice examples of how to successfully implement projects.

We are delighted to have VYRE client Virgin Holidays as our flagship multi-channel management case study. Virgin Holidays have dramatically cut the costs of their brochure and content production and will be talking about their experience.

We are also excited about the presentation by IndigoBlue. Indigo Blue are leaders in the world of Agile Project Management and will be talking about the large scale and successful deployments for clients such as IPC Media, the Guardian Unlimited and Specsavers.

Finally, we have Frans Riemersma, the author of the highly received book "Marketing Resource Management; The noble art of getting things done in marketing. Efficiently." Frans will be drawing on his enviable expertise at MRMLOGIQ where he has worked with clients such as Unilever, Carlsberg, IKEA, KIA motors, and Bayer to present 10 Easy Steps to Optimising Marketing Performance.

Delegates will also receive a complimentary copy of Frans' book.

"An intriguing insight into the world of Marketing Resource Management. The clarity and logic that this book brings will challenge all marketers to question how well placed they are to drive real efficiencies through the entire marketing process." Dan Harvie, Marketing Services and Retail Marketing Director, Electrolux Major Appliances Europe

When and Where

The Event will take place on 3 July 2009 at The Beach Blanket Babylon East, 19 - 23 Bethnal Green Rd, Shoreditch, London, E1 6LA, which is just around the corner from our office.

Agenda

• 09.30 AM - 10.00 AM Arrival, Registration and Welcome
• 10.00 AM - 11.00 AM MRMLOGIQ - 10 Easy Steps to Optimising Marketing Performance - Starting with BAM and Campaign Management
• 11.00 AM - 12.00 AM Virgin Holidays - Supporting the Evolutionary Life Cycle of Digital Information
• 12.00 PM - 12.15 PM Break
• 12.15 AM - 13.15 PM IndigoBlue - Agile Development in Practice - No Furry Animals Were Hurt in the Process
• 13.15 PM - 14.00 PM Buffet Lunch
• 14.00 PM - 15.00 PM Time to Mingle
• 15.00 PM - Finish

The Presentations and Presenters

Virgin Holidays - Supporting the Evolutionary Life Cycle of Digital Information

This presentation from VYRE client Virgin Holidays provides a fantastic opportunity to learn how they have successfully increased marketing efficiencies, cut costs by reducing their brochure production by 50%, and improved the flow of content to their website and call centres.

These benefits were achieved by the implementation of a multi-channel content management solution. The Virgin Holidays solution is the single point of truth for content in the organisation and manages content for brochures, websites, call centres and mobiles.

During the presentation you will gain an invaluable insight into the vision and real life lessons from: Virgin Holidays main business sponsor, creative team and also hear direct from the partner consultants who worked on the project. The creation of print ready artwork for the brochures is achieved through integration with InDesign and Quark and the process and benefits of cutting the cost of brochure production will also be a key theme during the case study.

The multi-channel solution has helped the tour operator to significantly increase efficiencies and Virgin Holidays is anticipating an ROI of 1:2 over the first two years.

MRMLOGIQ - 10 Easy Steps to Optimising Marketing Performance - Starting with BAM and Campaign Management

This presentation will help you to define a roadmap for optimising marketing efforts by managing marketing resources. It covers financial benefits, as well as technology and the human factor. All vital elements to build a fit-to-future multi-channel marketing infrastructure.

MRMLOGIQ is a marketing efficiency company that assists in the design, implementation and support of a marketing environment that performs better, faster and cheaper. With its unique approach the company helps marketers, agencies, procurement managers and IT specialists to create control, transparency and accountability in marketing organizations and departments.

By redesigning marketing processes and if required the selection and implementation of marketing software, marketing budgets can be saved substantially, time-to-market is reduced and the quality of marketing output is improved. Clients include Unilever, Carlsberg, IKEA, KIA motors, and Bayer.

IndigoBlue - Agile Development in Practice - No Furry Animals Were Hurt in the Process

This presentation provides an overview of Agile as a project management approach; highlighting how it differs from traditional project management and the benefits it offers. We then look at how this works in practice by considering case studies from 2 high-profile web development projects with distinctly different challenges: the redevelopment of the Guardian Unlimited content platform and web sites; and the ground-up implementation of mousebreaker.com.

IndigoBlue specialises in Agile project management, enabling organisations to improve their project management processes to incrementally deliver high quality solutions, reducing risk and maximising return on investment.

The aim of Agile management is to incrementally deliver business value throughout the project lifecycle rather than in one big-bang at the end. In order to achieve this, Agile is about accepting that change is inevitable and preparing for it by enabling your team to be responsive. Scope is prioritised with the most critical features being delivered earliest and quality is assured via a set of innovative engineering techniques.

The company's experience is unrivalled; having undertaken a number of organisational transition projects in the UK including Specsavers, IFDS and Carphone Warehouse and having managed some of the largest Agile programmes including the award winning Guardian Unlimited content platform and web-site development.

Registration

Please contact us for future events.

All registrations will be acknowledged within 24 to 48 hours of sign up and an email with a map / directions to the venue will follow closer to the date.

We look forward to seeing you on the 3^rd of July.

The VYRE Marketing Team

tel: +44 (0)20 7749 1800
email: marketing@vyre.com
web: www.vyre.com

Location: The Beach Blancket Babylon

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