Icelandair has been finalised for the Best Website Design Award at the Technology for Marketing Awards to be held at the Grosvenor House Hotel, Park Lane, London in February 2007. All of the Icelandair sites are built on VYRE Unify by TM Software, VYRE's Icelandic reseller.

The Icelandair redesign project was a massive undertaking that involved the joint resources, cooperation and innovation of Icelandair, TM Software and VYRE. Redesigned from the ground up, the new Icelandair web brings the company's Internet presence into the realm of what has been dubbed "Web 2.0", the second-generation of Internet-based services. In short, Icelandair has taken a bold leap into the future. The resulting product is a website that is powerful, lean and robust.

"The TFM Awards have been created to specifically recognise the outstanding results and success achieved by many end-users in their application of marketing technology and CRM solutions within their marketing, customer service, sales and online advertising campaigns", explains Simon Mills, TFM Event Director. "TFM is the UK's premier event for marketing, customer service, sales, advertising and CRM technology solutions and has consistently been at the cutting-edge of industry innovation. The awards are therefore a natural extension of the show as we felt it was time to recognise and celebrate the passion and creativity that is being implemented in today campaigns."

The finalists were selected by an esteemed judging panel comprising of leaders from the worlds of marketing, business and academia, and included; Professor Angus Jenkinson, Dan Jackson, Seán Kelly, Geoff Hurst, Khalil Ibrahimi and Ant Cauchi.
"We are very pleased with the quality and quantity of entrants that we have received, the response has been phenomenal". Commented Event Director, Simon Mills. "

The glittering awards ceremony will consist of 12 categories each focussing on the achievements of end-users from within all vertical sectors when using technology solutions for marketing and new media applications. The winning entrants will be those that demonstrate their campaigns are the very best in their respective fields reflecting the growing sophistication within the maturing marketing technology market. These categories will cover best-practice ranging from CRM and data analytics to email, mobile & web marketing, and interactive advertising technology.

TFM Awards Categories and finalists:

Best website design of the year
Icelandair
Odeon Orange
Dabs
Xchange Wales

Best email marketing campaign of the year
Bergens Tidende Newspaper
Quantel - Quantel News Systems
The Times - Times Previews
Year Ahead Directory

Best mobile marketing campaign of the year
McMillan Cancer Support
Vodafone

Best interactive advertising/ Digital marketing campaign of the year
Big Brother Quiz
Customer Management Community
Yell.com

Best use of search optimisation/ search marketing
Direct Line
Superbreak
Tesco

Best use of a CRM solution for SME's
Royvon Dog Training School
Saffron Building Society

Best use of a CRM solution for corporates
Blue Donkey
Hewlett Packard Education Services
Hewlett Packard Corporate and Enterprise Division
Nike Run London
Orange

Best use of campaign management software
Invitrogen
Royal & SunAlliance
WA Shearings
Year Ahead Directory

Best use of data in a B2B marketing campaign
Invitrogen
Royal & SunAlliance

Best use of data in a B2C marketing campaign
Ford Retail
Nectar (Loyalty management UK)
Nissan Ford Retail

Best use of marketing analytics software
Britannia Building Society
The Tussauds Group (TTG)

Judges special awards - best integrated marketing- technology campaign of the year
HP Testdrive
Nike Run London
Royvon Dog Training
Superdrug
Yell