Icelandair web won best Icelandic web during the IMARK and SVEF Icelandic Web Awards ceremony in Reykjavik 18 January. The award itself was presented by Geir H Haarde, the prime minister of Iceland. Icelandair also won an award in the corporate website category, as well as being nominated for best web design. Icelandair is also nominated for this years Technology for Marketing Awards, which will be presented in February in London. "We consider this award to be an important achievement for Icelandair. It reflects, in our view, how advanced we are in the utilization of this medium." said Jon Karl Olafsson, CEO Icelandair. "The web is an important part of our sales and marketing efforts. We've put considerable effort into web development and this award reflects the fact that the Icelandic web development community believes we're doing things right."

Icelandair has developed web sites for all of its key markets and offers a wide range of online services. Icelandair has offered information concerning its products and services online since 1995. Today you can on the Icelandair web book all Icelandair flights (and more) and hotels through a partnership with WWTE. The whole booking process was redesigned through our partnership with Amadeus SA and TM Software. Almost all of our tickets sold through the website are E-tickets today. Besides regular tickets Icelandair has also developed a gift certificate solution that enables its customer to create their own personalized gifts. Icelandair has also created a dynamic packaging solution with TM Software, Hugsmiðjan, Kögun, Amadeus SA and Bewotec. This tool is used by Icelandair to offer packages to Iceland as well as tickets to unique Icelandair events like the Iceland Airwaves music festival and the Food and Fun festival.

"The web plays a key role in our marketing efforts. The award clearly shows that our redesign project has been a complete success, as we are also getting positive reviews from outside of Iceland. Not least the nomination for the TFM award, were we are competing against the likes of Orange, Tesco, Hewlett Packard and Nike." said Gunnar Már Sigurfinnsson, SVP Sales and Marketing Icelandair. "Our developments continue as we strive to improve our services and offer new products and services. This award is therefore, a happy acknowledgement of a job well done, both for us and our development partners"

Detailed information concerning all Icelandair destinations is provided in a partnership with W-Cities. Icelandair has also worked with Google to create content for Google Earth. Icelandair Customer Club members enjoy a range of benefits and services through the site such a point status, point redemption and even point corrections. Newly developed corporate services allow all corporate clients access to a number of services via the Icelandair web site.

The Icelandic Web Award is an annual award and this marks the 6th time it's been awarded. Seeking to award outstanding Icelandic websites, sites compete in 5 categories: design, entertainment, individuals, corporate and services. The winner is chosen, from the field of nominations, by an esteemed panel of judges from the Icelandic web development community. Which also select the best Icelandic web of the year.