The partnership between VYRE and RUV dates back to 1998. At that time RUV had been running a website for 2 years and were looking to implement a CMS system to manage all the content and news published online. RUV originally chose VYRE because it was considered cutting edge technology and no other system came close to its set of features and its unique way of organising structured content. VYRE allowed the website administrators to define different content types and categorise all structured content into content collections. This enabled RUV to build a content managed website with many different content types totally customised to its needs but without any custom development.

In 2005 RUV upgraded their VYRE system to the new platform VYRE Unify. Even though RUV looked at other CMS vendors at this time, it decided that VYRE was still the best of breed option for RUV. A contract was signed with TM Software, who is the sole reseller of VYRE in Iceland. TM software acted as the lead technical partner in the upgrade to the new platform.

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