FOR IMMEDIATE RELEASE, 30 July 2007, London, UK. VYRE Ltd is delighted to announce that its client Lowe & Partners Worldwide has won Most Effective Use of IT in Professional Services as well as Most Effective Use of Information at The Information Age Effective IT Awards for its ‘Lowe Go' portal. Lowe & Partners Worldwide is a global advertising agency that has over 80 agencies in 54 different countries. Its ‘Lowe Go' portal is a knowledge management and collaborative community site, which also won Best Intranet at the British Computer Society Awards in December 2006.

Lowe & Partners chose VYRE Unify to improve communication and internal knowledge sharing across its global business, after a period of rapid growth through mergers and acquisitions posed a threat to Lowe in these areas. The core objective was to provide an online collaborative community and knowledge sharing site with fast access to information and people. It was also vital to transfer traditional business processes to an online environment.

Peter Minnium, Managing Director Lowe & Partners Worldwide says "Our vision is to be One Multicultural Agency that just happens to locate people and resources in various cities across the globe.  Achieving this requires a single community centre where people meet, learn, interact and just plain ‘hang out.'  This is a tall order-one which we feel is well filled with ‘Lowe Go'."

 
‘Lowe Go' Project Highlights

• Social Networking - blogs, news, forums, RSS feeds
• Digital Asset Management -  archive of over 93,000 assets - video, audio, artwork
• Digital showreels and real time editing
• Interactive menus
• Strategic planning and resource planning, growth, and client areas
• Creative project areas / lightboxes

 
Cost Savings and ROI

Since going live in 2006, ‘Lowe Go' has been increasing performance across key business areas. The estimated yearly saving for the showreel feature alone is £4,993,186, an ROI of 62.4. Drew Murdoch, Project Manager at Lowe & Partners Worldwide, commented "prior to ‘Lowe Go' the creation of showreels was an offline process, which was both time intensive and costly, now anyone can create showreels with ease and the potential savings to the business are enough to justify the investment in VYRE Unify alone."

Additional cost savings are also made through reduction in time spent searching for information and knowledge and the savings made by providing online strategic and business tools.

About VYRE Ltd

VYRE Ltd is a global provider of content management software solutions. The solutions delivered by VYRE provide fast implementation and unrivalled flexibility in deployment, enabling clients to innovate and react quickly to change.

VYRE's flagship product Unify, offers a unified framework that encompasses the needs of any dynamic content driven website or web based application including: public websites, digital asset and brand asset management sites, portals, collaboration, intranets and extranets, approvals and compliance sites and document management solutions. The technology manages and delivers an extensive range of structured and unstructured content including documents, video, audio, web pages, print ready artwork and images.

Unify technology is open standards based, service orientated and platform and database independent, integrating seamlessly with existing infrastructures. Enterprise class, the technology scales to support the needs of multiple sites across an enterprise. Designed for ease of use, Unify offers maximum autonomy to content managers, power users and administrators alike.

VYRE clients include Woolworths PLC, Diageo PLC, ITV/Granada, The International Management Group, Lowe & Partners Worldwide, Grey Worldwide, The Association of Accounting Technicians, The Icelandair Group, Car Design News, i-level, The Canadian Armed Forces, Cobweb Information, WGSN (Emap) and Queens University Belfast.

More information on VYRE Ltd, its customers and content management solution is available at www.vyre.com

Contact information

Conny Lutz
Marketing Executive
Direct Line: +44 (0)7917 432 986
conny@vyre.com

VYRE Ltd
Zetland House
5-25 Scrutton Street
London, EC2A 4HJ