New Radio IBC website powered by VYRE Unify

FOR IMMEDIATE RELEASE, 06 September 2007, London, UK. VYRE Ltd, the global provider of web content management software solutions, are delighted to announce that the new Radio IBC website (http://www.radioibc.com/) has gone live. Radio IBC is the official radio station of IBC, which is the leading event for the world of multimedia content creation, management and delivery, showcasing the latest technology and foremost business ideas in broadcasting and new media. And Radio IBC is the latest way to keep up-to-date with everything that's happening at IBC.

The new Radio IBC website, powered by VYRE's flagship product VYRE Unify, is a personalised Podcast distribution system. It provides users with all the tools necessary to select a personal list of criteria by which an individually tailored RSS feed containing rich media enclosures can be generated. The website contains all the pre-recorded content created for Radio IBC and additional material created during the show.

"Having known the VYRE technology for several years, when we talked about the best way to build the Radio IBC website, and particularly the My Radio IBC RSS service, it was a very obvious choice to use VYRE Unify to create our environment.

With VYRE Unify, the project, from the initial discussions about design and the functional specification to tweaking the finished product, has gone very smoothly. I've not detected anybody getting stressed by workload or timescales. We've been able to launch the site on time with the right look and feel and all the functionality we need." Colin Birch, Editor, Radio IBC.

• Use of metadata and taxonomy to describe the categories Podcasts belong to.
• Dynamically updated feeds of content linking to rich media.
• Unique URLs for created user feeds.
• Administrators can manage existing rich media and will be able to add new material using a web form interface.
• Users can create as many personalised feeds as they require.
• Users can manage their own RSS feeds by modifying preferences within their RSS reader.

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About IBC

IBC provide an event for everyone involved in the creation, management and delivery of content for the entertainment industry. Run by the industry for the industry, IBC are owned by six Partners who represent both visitors and exhibitors.

IBC2007 Conference and Exhibition is taking place at the RAI Convention Centre, Amsterdam on 6 - 10 September 2007 and 7 - 11 September 2007 respectively.

About VYRE Ltd.

VYRE Ltd are a global provider of content management software solutions. The solutions delivered by VYRE provide fast implementation and unrivalled flexibility in deployment, enabling clients to innovate and react quickly to change.

VYRE's flagship product Unify, offers a unified framework that encompasses the needs of any dynamic content driven website or web based application including: public websites, digital asset and brand asset management sites, portals, collaboration, intranets and extranets, approvals and compliance sites and document management solutions. The technology manages and delivers an extensive range of structured and unstructured content including documents, video, audio, web pages, print ready artwork and images.

Unify technology is open standards based, service orientated and platform and database independent, integrating seamlessly with existing infrastructures. Enterprise class, the technology scales to support the needs of multiple sites across an enterprise. Designed for ease of use, Unify offers maximum autonomy to content managers, power users and administrators alike.

VYRE clients include Woolworths PLC, Diageo PLC, ITV/Granada, The International Management Group, Lowe & Partners Worldwide, Grey Worldwide, The Association of Accounting Technicians, The Icelandair Group, Car Design News, i-level, The Canadian Armed Forces, Cobweb Information, WGSN (Emap) and Queens University Belfast.

More information on VYRE Ltd, their customers and content management solution is available at www.vyre.com

Contact information

Conny Lutz
Marketing Executive
Direct Line: +44 (0)7917 432 986
conny@vyre.com