VYRE would like to welcome Virgin Holidays as a new client.

Virgin Holidays has been operating for 23 years and is currently the market leader for holidays to Florida, USA and the Caribbean, from the UK. It offers holidays to mainland USA, Canada, the Caribbean, the Far East, South Africa, the Middle East, the Indian Ocean, New Zealand and Australia and also has a well-established ski programme.

Virgin Holidays invested in VYRE Unify to manage and build on its existing content and digital assets for the creation of its many brochures and for publishing to the web and other distribution channels. Improved efficiencies and streamlined processes complement comprehensive workflow and approval features.

The solution is also being made available to third parties to further ensure that content is accurate and up-to-date throughout the year.

A case study on the Virgin Holidays deployment will follow shortly.