The company has traditionally published its holiday information via two channels - brochures and a public-facing website, which were tightly coupled.

This meant the website content was frequently out of date. Furthermore, the process of creating brochures was predominantly offline. Virgin Holidays invested in VYRE to provide a web-based application where content is dynamically updated ready to be published to the web and its brochures.

In addition, as the content is now totally decoupled it can also easily be repurposed to additional channels such as mobiles. Furthermore, as all the information is now held in a central repository, Virgin Holidays has also been able to make it available to its call centre staff in order to improve efficiencies further and increase services to its customers.

View Case Study