FOR IMMEDIATE RELEASE, 5 February 2008, London, UK: VYRE Ltd, developer of leading-edge content and digital asset management solution VYRE Unify, is delighted to announce that The Society of London Theatre has chosen VYRE Unify as the platform for the re-launch of the official www.officiallondontheatre.co.uk site.

The Society of London Theatre (SOLT) has represented the producers, theatre owners and managers of the major theatres in central London since 1908. It combines its long-standing roles in such areas as industrial relations and legal advice for members with a campaigning role for the industry, together with a wide range of audience-development programmes to promote theatre traffic from around the globe.

Philippa Smart, Head of Publishing at SOLT, said: "VYRE are a local company with what we judged to be the best fit solution for the new site. We are excited by the possibilities now open to us in terms of adding more personalization features, dynamic content and rich media to enhance visitors' experience of the site and therefore their experience of the world of London theatre".