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Henry Stewart DAM and MOM Symposium, London

The Henry Stewart events are leading conferences for Digital Asset Management & Workflow Automation and Marketing Operations.

We will once again exhibit at the London Symposium in June. And VYRE client Woolworths will present the keynote case study presentation on day two of the conference:

The Evolution of Diageo Brand Asset Management - Diageo Case Study - Nic Lund, Programme Manager - 26 June, 11:40AM

 

  • Diageo plc is the world's leading premium drinks business, with approaching 200 brands in its portfolio. Therefore with the production, management and distribution of marketing materials that stretches across 180 countries, a brand asset management programme is essential.

  • The goal will be to demonstrate the challenges that were overcome & the return on investment delivered.

 

DAM - Product Management Portal - Woolworths Case Study - Joshua Gavin, IET Content Manager, Woolworths PLC - 26 June, 2:20PM

  • Woolworths PLC manages over 50,000 products and their corresponding images and copy with a yearly product line growth of 33% and needs to re-purpose this information to multiple channels (the web, the Big Red Book, in-store kiosks).
  • The retailer will present how they moved away from traditional enterprise software to deliver extraordinary results with their new "enterprise 2.0" product management portal
  • Business benefits of the new portal are: 40% improvement in productivity, 20% improvement in QA, 400% increase in user base over 6 months, improved visibility within the company and real time reporting

 

Henry Stewart combines the practical advice of a case study driven conference with the partner selection and networking opportunities of a specialist exhibition. These world renowned shows have provided project management guidance to over 7,000 Digital Asset Management, Broadcast & Publishing Automation, and Marketing Efficiency & Effectiveness programme leaders at our five global annual events.

Please keep coming back to this page as we update it with more information leading up to the conference.

Location: Radisson SAS Portman Hotel

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