At TFM&A we had two seminar slots where we presented the Lowe and Partners case study on their implementation of VYRE Unify to create a knowledge management and collaboration portal for its global business. We also presented a case study on Icelandair together with Icelandair's E-Marketing Manager on the airline's choice of using VYRE Unify to power its many public facing sites in order to increase online sales.

Click on the links below to view the video recordings of these case syudies:

How knowledge management and collaborative community portals can add substantial business value - Lowe and Partners Worldwide Case Study, Ruth Knight, Sales and Marketing Director, VYRE Ltd

Lowe & Partners Worldwide is an advertising agency with worldwide presence that has over 80 agencies in 54 different countries. It is part of global advertising and marketing services conglomerate Interpublic based in New York, offering brand consulting, creative development and campaign management services and other marketing communications services. Clients include Unilever, Nestle, Nokia, Johnson & Johnson, and Coca Cola.

After some rapid expansion in the 90s Lowe was faced with several challenges as many of the agencies used different IT systems. This made group communication (with other agencies or management), knowledge management and knowledge sharing and collaboration very difficult and at times even impossible. However, the advertising business is about creativity and brilliant work only happens when talent, ambition and focus come together in a collaborative culture. Lowe therefore teamed up with VYRE to face and overcome these challenges.The end result is the multi-award-winning "Lowe Go" portal, which has won Best Intranet at the British Computer Society Awards in December 2006 as well as Most Effective Use of IT in Professional Services, and Most Effective Use of Information at The Information Age Effective IT
Awards in June 2007.

During the presentation we examine the business benefits of collaboration portals and knowledge management in terms of how this can help with generating ideas and review creative work, and how it can help when pitching or working on other campaigns. We also look at the advantages of transferring offline processes online such as digital showreels, DAM, real time editing.

How SEO and Content Management help increase online sales - Icelandair case study (Winner of Best Website Design @ TFM 2007), Ásmundur Sævarsson, Manager E-Marketing, Icelandair & Finnur Pálmi Magnússon, Consultant, VYRE Ltd

Icelandair is in the business of selling airfares. The travel sector is highly competitive online and the battle for the top positions in the search results is fierce. There are three main areas you can focus on to be Google's best friend; content, inbound links and the technical implementation. We cover all of those areas in the case study focusing on the implementation of the current Icelandair websites and the underlying technology. The Icelandair sites have also won several awards since their launch in categories such as Best International e-Merchandise Conversion Rates; Best Corporate Site in Iceland; Best Icelandic Website; Best Website Designs as well as Best Website Design at Technology for Marketing in 2007.

This presentation will appeal to anyone looking at web content management, web design and development and web or search engine optimisation. In particular it will be of interest to anyone wanting to increase relative traffic to websites, generating more leads and increasing sales conversion rates. This will include anyone involved in digital marketing, New Business Managers, digital agencies, e-Business Managers, Communication Managers.