We are delighted to announce that SOLT has gone live with its second website, www.kidsweek.co.uk, to promote one of their annual ticket promotions.

This new site is a sub-site of SOLT's umbrella website, www.officiallondontheatre.co.uk which was re-launched with VYRE in April 08.

Kids Week is an action-packed fortnight of theatrical fun running from 15 to 29 August whereby children aged 5 to 16 can see a selection of dazzling shows for free, when accompanied by an adult paying full price. Tickets for this amazing event are now on sale via www.kidsweek.co.uk

When SOLT chose VYRE Unify for the re-launch of its Official London Theatre Guide website, the focus was a platform that would allow them to create and manage multiple sites from one single solution. SOLT runs several promotions and sub-brands such as Kids Week, which need to be clearly promoted via separate sites with distinct branding for a better and clearer site visitor experience.

As well as booking tickets, visitors to the Kids Week site can find information on all the shows and activities running during the promotional fortnight. The launch of Kids Week has been extremely successful this year with over 14,000 tickets sold on the first day alone, of which 11,000 where online sales representing a significant increase in ticket sales from last year.