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Updated Diageo Case Study now available to download

22.07.2008 11:04

We have just uploaded an updated and more detailed version of our Diageo Case Study. Premium drinks business Diageo invested in VYRE Unify to create a Brand Asset Management portal with online compliance sign off. The portal is called SmartBrand and has been described by Diageo's Senior Counsel IP, Stuart Casey as 'the best rights management tool I have ever come across'.

Have a look at the case study and see why Diageo have already seen a 1:5 payback on investment so far and are predicting a 1:10 payback over the coming 12 months.

View the case study