Due to the nature of digital channels there will be many more visits to this communication channel than any other channel and these visits will be much shorter in duration. The visits will also be unguided, and will often start somewhere away from your site (i.e. a search query) and may end away from your site (i.e. with a sale or a contact query).

This is why you need KPIs, with targets, integrated with business metrics that can be used to guide decisions of design, content, layout and capability, as well as an effective management process to use these KPIs in tactical, operational and strategic decision making.

Our White Paper Fact-based Web Managent will outline a method to identify these KPIs and develop targets to help you manage this channel effectively.

Download this White Paper for free.