FOR IMMEDIATE RELEASE, 26 February 2010, London, UK: VYRE Ltd, developer of award winning content management platform VYRE Unify is pleased to announce that it has been included in analyst Gartner's Magic Quadrant for Marketing Resource Management.

VYRE CEO Andy Peters comments: "We are one of the fastest growing MRM vendors and are extremely pleased to be recognized and included in Gartner's 2010 Magic Quadrant for Marketing Resource Management."

Gartner's Magic Quadrant for Marketing Resource Management provides an overview of the Marketing Resource Management (MRM) vendor landscape. The report positions vendors based on their "ability to execute" and their "completeness of vision".

Andy goes on to explain: "We have seen investment in the VYRE MRM solution grow considerably. This is because our solutions deliver a real competitive advantage through a quicker time to market and high value by driving down business costs."

According to Gartner Analyst and author of the report Kimberly Collins: "Interest in MRM continued to grow with unprecedented interest in 2009. This dramatic trend was driven by several factors, including an increased focus on marketing costs and the financial management of marketing, the difficulty justifying marketing budgets, the desire to measure all marketing initiatives, the need to achieve a faster time to market, reduced resources (budget and people), the focus on reducing marketing waste and the need to balance corporate versus local marketing control."

(Gartner, Inc, Magic Quadrant for Marketing Resource Management, Kimberly Collins, 19 February 2010)

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About the Gartner Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About VYRE Ltd

VYRE Unify is a Content Management platform designed to automate the digital marketing supply chain.

VYRE's single platform approach provides a range of solution options and unifies the worlds of content management, digital asset management and marketing resource management.

The unified platform increases process efficiency and eradicates content silos, helping to drive down costs and deliver a quicker time to market for products and services.

In support of the Unify solutions VYRE provides a full service offer that includes creative design, requirement analysis, project management, change management, support and hosting.

VYRE clients include: Diageo PLC, Nokia PLC, Virgin Holidays, Inghams, Oasis Community Learning, Queens University Belfast, ESPN Star Sports, The Society of London Theatre, Blink Productions, Cambridge University Press, The AAT and IMG Media Group.

More information on VYRE Ltd, their customers and content management solution is available at www.vyre.com

About VYRE Unify: version 4.5

At the end of 2009 VYRE released VYRE Unify: version 4.5, a new major version of its content management platform; delivering the latest Portlet Standards 2.0, WebDAV support, a drag and drop Adobe Air upload tool and a wide range of performance improvements, including additional caching and improved LDAP support.

Contact information 

For more information please contact:

Conny Lutz 
Public Relations
Direct Line: +44 (0)7917 432 986 
Email: conny@vyre.com