We have just updated our ESPN STAR Sports case study with some new and fantastic stats on increased site visits and increased revenue among others. The new ESPN STAR Sports website was re-launched in June 2008 and since then:

• Traffic to the site has increased more than six fold to approximately 4 million visitors per month
• Advertising and sponsorship revenues have increased by over 50% with pure online sales of advertising increased from around 5% of total revenues to over 30% of total revenues
• The site's bounce rate has been decreased by 10%
• Stickiness of the site has been increased from 5 mins to 8 mins for the average user, who now looks at an average of 6 pages
• The broadcaster is able to provide live match play data for both football and cricket within 20 seconds of the event taking place

Read the full case study