We gave one of the presentations at Internet World last week. Our Senior Account Manager, Paul Rowley, talked about "The Diverse and Profitable Worlds of Content Management"

Paul presented three mini case studies as part of the persentation highlighting the diverse business challenges that can be profitably solved by deploying a marketing orientated CMS. For each case study he examined the business challenge, the solution, project results / ROI and also the best practice principles needed to help guarantee success.

• ESPN STAR Sports - The ESPN STAR Sports news portal delivers dynamic, interactive personalised content, and since launch in June 2008 the site has seen traffic increase sixfold to over 4 million visits a month and advertising and sponsorship revenues have increased by over 50% with pure online sales  increased from 5% to over 30% of total revenues
• Diageo - The Diageo Brand Asset Management programme is one of the largest and most complex world-wide asset management programmes undertaken and is currently delivering an ROI of 15:1 to the business.
• Virgin Holidays - Virgin Holidays multi-channel content publishing solution has achieved a 50% reduction in both web and brochure production times.

Download the presentation