Social media quite simply put provides an environment for consumers to share views and ideas. However, in doing so it has created enormous opportunities for businesses if they are prepared to adapt their internal and external communications framework.

Our CMS platform VYRE Unify offers many social networking features and as such we can provide the technology; but the question we hear everyone asking is:

How exactly can businesses use social media successfully and strategically?

This is why, together with Digital Strategy and Social Media experts Amberbuzz Consulting, we have put together our latest 2 part White Papers on Social Media and how to develop a Social Media Strategy.

• White Paper:  Corporate Active Listening Part 1 - A Strategy for Social Media
• White Paper:  Corporate Active Listening Part 2 - Checklist

White Paper: Corporate Active Listening Part 1 - A Strategy for Social Media outlines what businesses need to consider when developing a strategy to manage, develop and use social media, both internally, and externally. The second part White Paper: Corporate Active Listening Part 2 - Checklist provides you with a list of questions that will help develop tactics and strategies towards social media.