We are very pleased to announce that the website for the current Icelandic tourism initiative "Inspired by Iceland" is being powered by our multi award winning CMS platform VYRE Unify: www.inspiredbyiceland.com

The initiative was funded by a consortium that includes the Icelandic government, and existing VYRE client Icelandair to help kick-start Iceland tourism. Since the eruptions of the Eyjafjallajokull volcano Iceland has seen a significant drop in visitor numbers.

It is the biggest campaign ever run to promote Iceland tourism and is run across radio, print and online. The idea behind the campaign is to enable Icelanders to tell their stories and send messages to friends across the world about why they love Iceland and why people should visit.

The website is available in Icelandic and English and was developed by our long standing Icelandic partner TM Software in record time of 2-3 weeks. Site features include:

• Video and photo e-Cards using VYRE Unify's message module: http://www.inspiredbyiceland.com/stories/e-cards/send-video/
• Live video streaming from places of interest in Iceland: http://www.inspiredbyiceland.com/icelandlive
• Live video streaming of online concerts held on 1 July and recordings from the gig: http://www.inspiredbyiceland.com/music
• Featured stories from celebrities that have been inspired by Iceland: http://www.inspiredbyiceland.com/stories/featured/
• Stories from Icelanders and tourists that have been inspired by Iceland: http://stories.inspiredbyiceland.com

You can also read the article in Campaign magazine and on eNewsWire for more info on the initiative