FOR IMMEDIATE RELEASE, 3rd March, London UK: VYRE a leading specialist in marketing resource management has been positioned by the industry analyst firm Gartner, Inc. in its “Magic Quadrant for Marketing Resource Management” report.*

Andy Peters, CEO of VYRE comments, “As a UK company we are extremely honoured to be positioned in the Gartner MRM Magic Quadrant. I feel it recognizes our passion for improving the working lives of marketers, our commitment to providing exceptional service and confirms our strategic vision for the future”.

Gartner defines MRM as “a set of processes and capabilities designed to enhance a company's
ability to orchestrate and optimize internal and external marketing resources. MRM
applications enable companies to plan and budget for marketing activities and programs;
create and develop marketing programs and content; collect and manage content and
knowledge, fulfill and distribute marketing assets, content and collateral; measure, analyze
and optimize marketing performance.”

The VYRE product suite includes out of the box and highly configurable custom solutions
across the core MRM capabilities of: production, fulfillment, planning, budgeting and
analytics. The VYRE product suite also offers powerful web publishing tools, enabling
marketeers to both manage operations and publish content in a single solution.

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2011 by Gartner, Inc., and is reused with
permission. The Magic Quadrant is a graphical representation of a marketplace at and for a
specific time period. It depicts Gartner’s analysis of how certain vendors measure against
criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor,
product or service depicted in the Magic Quadrant, and does not advise technology users to
select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended
solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.

About VYRE Ltd

VYRE marketing resource management solutions protect hundreds of Global Brands. By
helping clients solve everyday process frustrations we deliver enhanced productivity and
brand consistency across multiple regions and channels.

VYRE’s web-based modular applications are built on the award winning VYRE Unify marketing
automation platform and are available bespoke or “out of the box”. Licensed or provided as a
service.

VYRE supplies solutions and services across the MRM landscape, including the areas of: Brand
Asset Management, Digital Asset Management, Creative Workflow and Approvals, Artwork
Automation and Multi-Channel Content Management.

At VYRE we believe in building strong partnerships with our clients and we are lucky to work
with market leaders such as: Diageo PLC, Nokia PLC, Virgin Holidays, Shell PLC, ESPN STAR
Sports, Cambridge University Press, The AAT, IMG Media Group, Lowe & Partners Worldwide
and FutureBrand.

Contact VYRE

Ruth Knight
Marketing Director
VYRE Ltd.
5 – 25 Scrutton Street
London
EC2A 4HJ
Email: ruth.knight@vyre.com
Tele: +44 (0) 207 749 1800
Mobile: +44 (0) 7887 944 161