VYRE Ltd and Wave2 are pleased to announce an extension of the UK strategic partnership to the USA. The extended partnership will enable both parties to deliver an integrated marketing automation and artwork building solution across the key regions of Europe and North America.

The integration of the Wave2 Publishing Platform and VYRE Unify delivers an unbeatable solution for anyone needing to implement a multimedia management service.

“The integration of Wave2 and VYRE Unify streamlines multimedia management by allowing the entire lifecycle of media, from creation through to publishing, to be handled in a single solution.” Comments Ruth Knight, Sales and Marketing Director at VYRE Ltd. Ruth goes on to say, “ The integrated solution has numerous benefits including: improved speed to market, increased brand consistency, streamlined workloads and reduced costs - it’s a compelling proposition”

The partnership is being launched at the Henry Stewart Digital Asset Management Symposium, June 8^th and 9^th - http://www.hsconferences.com/dam.aspx

“In the USA the demand for integrated digital asset management and web to print technology is increasing. The Wave2 / VYRE proposition is proven and offers solutions on both the out of the box and tailored model, helping us meet a wide spectrum of needs.” Brian Gorman, Vice President of Sales, Wave2 Media Solutions LLC

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About VYRE Ltd

VYRE marketing automation solutions protect hundreds of Global Brands, by delivering brand consistency across multiple regions and channels, greater transparency of processes and improved time to market.

VYRE’s web-based modular solutions are built on the award winning VYRE Unify marketing automation platform and are available bespoke or out of the box. Licensed or provided as a service.

In May 2011 VYRE launched the first two modules of the out of the box modular suite: On Brand. By drawing on the years of experience gained from managing some of the worlds leading brands such as Diageo, Nokia, Shell and Virgin Holidays, the On Brand suite of modules from VYRE sets high standards in the Brand Management space

VYRE Solutions:

· Brand Asset Management

· Digital Asset Management

· Creative Workflow and Approvals

· Campaign Management

· Artwork Automation (integration with Wave2)

· Multi-Channel Content Management

VYRE Clients include: Diageo PLC, Shell PLC, Virgin Holidays, Lowe & Partners Worldwide, Nokia PLC, The Society of London Theatre, Distell, Queens University Belfast, ESPN Star Sports and Cambridge University Press.

About Wave2

Wave2 Media Solutions was formed in early 2004 specifically to develop a range of solutions for the automated generation of documents. Wave2's mission is to provide tools that will enable marketers, publishers, and content providers to both save costs and to generate new revenue.

To this end, the company has developed a highly scaleable and powerful rules engine, capable of automatically building promotional and other material. These may be anything from simple print advertisements or documents through to online animations and video. The Wave2 rules engine combined with Adobe's InDesign Server, forms the heart of the Wave2 Publishing Platform (W2PP). This base product provides the foundation for the Wave2 range of packaged solutions.

The Wave2 Publishing Platform is in use by various publishers and marketing communications companies around the world. In addition, the W2PP is licensed by Wave2 to a number of leading systems vendors who incorporate Wave2's technology as part of their own solutions.

For further information on Wave2 and its products please e-mail info@wav2.com or visit the www.wav2.com website.

Contact information 

For more information please contact:

VYRE Ltd

Natascha Nanji
Public Relations

Tele: +44 (0) 207 749 1800
Email: Natascha.nanji@vyre.com

Wave2 Media Solutions

Sales and Marketing
The Firs
High Street
Whitchurch, HP22 4JU
Tel: +44 (0)1296 642 880
Email: sales@wav2.com