Henry Stewart NYC Digital Asset Management 2011 Event Hot Topics!
22.06.2011 16:12Our team who went to New York to take part in the Henry Stewart DAM Event came back buzzing with talk of:
The expanding stratas of Metadata in the context of ever increasing video content, the capabilities of Web to Print, the impact of HTML 5, the politics of Change Management and the benefits of implementing customisable, flexible user interfaces integrating features such as Google widgets to encourage user adoption - whether an out of the box or tailored solution is the choice, ensuring it has been tested extensively for usability and will visually reflect and promote your brand is key.
As its happens, we have a very interesting interview with Omar Tunio, Director of Business Transformation at the global advertising agency Lowe and Partners Worldwide who discusses issues around championing a global digital restructure of their DAM which will be featured in our forthcoming issue of THE MEMO...watch this space!
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