Gerry Brown, Senior Analyst at Bloor Research, writes about launch of On Brand
10.11.2011 17:29Gerry Brown reports that "CMOs obsess about keeping a brand's integrity intact and ensuring that creative images and messages they use are globally consistent, and are mutually supportive of the brand promise..."
In anticipation of the launch of our Creative Workflow module, Gerry Brown, Senior Analyst at Bloor Research, has written an article on the rapidly expanding environment of Brand Asset Management.
You can read it here: http://www.it-analysis.com/business/innovation/content.php?cid=13023
