London, 30th November 2011

VYRE announces global agency Draftfcb as new On Brand Client

VYRE Ltd are pleased to announce they have been selected to provide a digital asset management (DAM) solution for global marketing communications company Draftfcb.  

The key aim of the new DAM solution is to provide a valuable new business resource designed to inspire Account Managers and Creatives alike. This will be achieved by the delivery of a collaborative DAM environment where best practice work will be showcased and discussed and all past campaigns and assets made available globally.

Guy Hanton, EVP, Chief Information Officer at Draftfcb commented,  

“We are excited to partner with VYRE Ltd. in rolling out its system in our global network. Out of the 14 vendors we evaluated, VYRE Ltd. outperformed the competition in all areas. The number one requirement from our stakeholders was usability and the On Brand product won hands down in this area, clearly standing out as the most intuitive and flexible user interface.  

Guy Hanton from Draftfcb goes on to state, “Backing up our conclusions with solid references and prior experience of the advertising world was critical. The references offered accolades, reinforcing VYRE’s understanding of the culture and complexities of the ad world.” 

The deployment is due to go live early 2012 and is founded on the out of the box solution On Brand, for speed of deployment; whilst relying on the flexibility of the underlying Unify platform, to deliver tailored configuration designed to meet Draftfcb’s exact needs.

About Draftfcb

With its foundation based upon the equal principles of creativity and accountability, Draftfcb is the first global, fully integrated marketing communications agency to operate against a single P&L with one unified management team and no silos. 

The agency is driven by a singular focus on consumer behavior as expressed by its proprietary 6.5 Seconds That Matter SM operating system, which recognizes the brief period of time marketers have to capture consumers’ attention through creative executions that inspire them to act. 

The Draftfcb network spans 161 offices in 96 countries and employs approximately 9,000 people.

On Brand

By drawing on the years of experience gained from managing some of the worlds leading brands such as Diageo, Nokia, Shell and Virgin Holidays, the On Brand suite of modules from VYRE sets high standards in the Brand Management space.

Designed on VYRE Unify, the award-winning marketing automation platform, On Brand allows users to start with the asset management and brand guideline modules and then extend as needs dictate.  The modular On Brand suite is comprised of: Assets, Guidelines, Creative Workflow, Web to Print, Campaign Management and Reporting. All of the modules are highly intuitive and elegantly designed. 

A distinguishing feature of On Brand is the ability to manage multiple brands – enabling companies to have customised interfaces specific to individual identities. Furthermore, On Brand and the Unify platform offer the unique proposition to extend from an out of the box model with the addition of tailored features at any time. Such flexibility safeguards investments, as the solution evolves with business needs, minimising change management issues. 

On Brand clients include the South African drinks company Distell PLC, Virgin, FutureBrand and Zoggs. 

About VYRE Ltd

VYRE marketing automation solutions protect hundreds of Global Brands, by delivering brand consistency across multiple regions and channels, greater transparency of processes and improved time to market.

VYRE’s web-based modular solutions are built on the award winning VYRE Unify marketing automation platform and are available bespoke or out of the box, licensed or provided as a service. 

VYRE Solutions:

· Brand Asset Management

· Digital Asset Management

· Creative Workflow and Approvals

· Campaign Management

· Artwork Automation (integration with Wave2)

· Multi-Channel Content Management

VYRE Clients include: Diageo PLC, Shell PLC, Virgin Holidays, Lowe & Partners Worldwide, Nokia PLC, The Society of London Theatre, Distell, Queens University Belfast, ESPN Star Sports and Cambridge University Press.