We are delighted to announce that The Society of London Theatre (SOLT) has now gone live with its Official London Theatre Guide site: www.officiallondontheatre.co.uk

The Society of London Theatre was founded in 1908 and is the trade association that represents the producers, theatre owners and managers of the major commercial and grant-aided theatres in central London. It combines its long-standing roles in such areas as industrial relations and legal advice for members with a campaigning role for the industry, together with a wide range of audience-development programmes to promote theatre traffic from around the globe.

SOLT chose VYRE Unify as the platform for the re-launch of its Official London Theatre Guide site. The Official London Theatre Guide is the number one site for theater listings and tickets in London.

The project commenced in February 2008 and the site was designed and implemented by our in house team. The relaunched site now has much more personalization features, dynamic content and rich media to enhance visitors' experience of the site and therefore their experience of the world of London theatre.

Philippa Smart, Head of Publishing at SOLT, will present one of the official case study seminars at Online Marketing and Media 2008 at the Business Design Centre Islington. The seminar will be on 25 June 2008 at 2PM in the NMA theatre and Philippa will speak about the implementation process of VYRE Unify as its new CM system and the benefits to the company.