New case study on publisher KHL available
13.01.2009 11:42We have just finished another case study. This time on KHL Group which is the leading supplier of international construction information in the world.
KHL's mission is to be first for global construction information and the KHL website is an important factor in the drive to reach this goal. However, the publisher's previous website was not adequately supporting this objective and in 2007 the decision was made to seek a new web platform.
KHL needed a solution where the relevant content could be displayed in a user-friendly and interactive manner, as well as the ability to distribute in multiple formats. The publisher also wanted to increase the relevance and quantity of content it distributed to both visitors and subscribers.
Furthermore, a key objective was to drive more traffic to the site, increase registrations, and ultimately increase subscriptions and related revenue.
