VYRE works in partnership with The National Trust

VYRE Unify: Bringing The National Trust's e-Engagement programme to life.

FOR IMMEDIATE RELEASE, 31 March 2009, London, UK. VYRE Ltd, developer of multi award winning and leading-edge Content Management solution VYRE Unify, is pleased to announce that VYRE will work in partnership with The National Trust to supply content management software and services to the e-Engagement programme.

The e-Engagement programme will deliver a digital presence for the Trust to meet the current and predicted future digital engagement needs. This requires different content, high level of interactivity, user involvement and a new approach to delivery of The National Trust's websites. VYRE Unify will also repurpose content for different channels such as other platforms including mobile phones, PDAs, print as well as multiple websites and micro sites.

Nick Burne, Head of Digital Media said: "We're really excited about the future with VYRE. We will be looking to VYRE to support our vision to develop multiple applications and websites in a flexible and agile way. This will help us respond quickly to the ever-changing digital world and empower our staff at a central and local level. By providing useful, personal and social functionality we hope to build deeper relationships between The Trust and its supporters."

The key project objectives are to provide a robust and long term solution to:

• Enable The National Trust Properties, Regions, the Centre and its supporters to create, manage and publish content to the web and other digital channels;
• Provide a single, consistent and integrated interface to enable The National Trust and external users to manage their content;
• Empower the Digital Media Team to deliver new and exciting functionality quickly and effectively.
• Provide the opportunity to streamline and automate print production processes for various key National Trust publications.

Ruth Knight, Marketing and Sales Director at VYRE Ltd says: "The National Trust's vision for the e-Engagement programme is tremendously exciting. VYRE Unify is unique in its ability to fulfill the Trusts web 2.0, digital asset management and print management needs in a single solution and we look forward to working in partnership to bring the vision to light"

The National Trust tender process was led by the Digital Media Team and involved stakeholders from IT, commercial teams, the wider business - as well as external consultation from independent advisors. Proof of competence was assessed by a variety of means, including the live demonstration of use case scenarios. VYRE was chosen as the final vendor due to its ability to fulfil the mandatory requirements set out by the Trust.

The National Trust

The National Trust is Europe's biggest conservation organisation and looks after special places across England, Wales and Northern Ireland for ever, for everyone. People and places are at the heart of everything it does. Over 3.6 million members, over 52,000 volunteers, 500,000 school children and millions of visitors, donors and supporters help the Trust look after 300 historic houses and gardens, over 700 miles of coastline and 250,000 hectares of open countryside. Find out more at www.nationaltrust.org.uk

VYRE Ltd

VYRE Unify is a Content Management platform designed to automate the digital marketing supply chain.

VYRE's single platform approach provides a range of solution options and unifies the worlds of content management, digital asset management and marketing resource management.

The unified platform increases process efficiency and eradicates content silos, helping to drive down costs and deliver a quicker time to market for products and services.

In support of the Unify solutions VYRE provides a full service offer that includes creative design, requirement analysis, project management, change management, support and hosting.

VYRE clients include: Diageo PLC, Nokia PLC, Virgin Holidays, Inghams Travel, Oasis Community Learning, Queens University Belfast, ESPN Star Sports, The Society of London Theatre Blink Productions, Cambridge University Press, The AAT and IMG Media Group.

Contact information

Conny Lutz
Marketing Executive
Direct Line: +44 (0)7917 432 986
conny@vyre.com