ESPN STAR Sports is a broadcast collaboration between ESPN and Star Networks to provide diverse and high quality sports programming from around the globe to the Central and Southern Asia region.  The company's website, espnstar.com, was hugely successful and consistently appearing in the top 2000 sites on the web.

The business case around the drive for change was based on improving the service to both clients and advertisers and providing the ESPN STAR Sports web team with greater control. Key business drivers included:

• Fresh design interface - the site had not kept pace with the latest web trends and technologies and was overdue a facelift.
• Improved performance - ESPN STAR Sports' old site had become unreliable with an average of 8 to 10 hours per week of down time.
• Improved content management and front end functionality - the CMS system to manage the site and publish content had organically grown into an unwieldy and clunky tool. This was preventing espnstar.com from implementing significant front end improvements.
• Speed of publishing - time to publish content was unacceptable. For example news articles on feed took 20 to 30 mins to publish.
• Quicker time to market and greater control over costs - as the site was managed by a 3rd party; ESPN STAR Sports had no real control. This also had time and cost implications as changes and updates could not be done in-house.

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