We are pleased to announce that Nokia has recently gone live with 'Nokia Brand Book', a renewed global brand site which VYRE developed using the award winning content management platform VYRE Unify.

Nokia approached VYRE early 2008 as they were looking to re-launch the Nokia brand site. Brand Book is seen as a key brand communication tool for Nokia, so it was important to refresh and improve it.

The mission for the Brand Book renewal was to create a site that enables users to learn, be inspired and create on-brand execution. Another critical aspect was the need for an effective site governance model to support ongoing content management, user management and site development.

The new site, launched in January 2009, now provides access to Nokia brand principles and  brand assets, and showcases on-brand executions. The site also supports Nokia's longer-term objective of building a true brand community by encouraging the sharing and interaction amongst users through the social networking features of the site.

Nokia chose the VYRE Unify platform as it provides the flexibility to evolve and innovate in line with changing business needs, without compromising on creative execution. The company felt VYRE and the VYRE Unify platform would meet their requirements.

VYRE was also able to demonstrate good experience through existing successful client relationships, having provided Brand Asset Management solutions to such major brands and industry key players as Diageo, Lowe Worldwide and Virgin Holidays.