We welcome Inghams as a new client

We would like to welcome Inghams as a new VYRE client.

Inghams joins a number of travel clients such as Virgin Holidays and Icelandair, with both of which we have enjoyed a long successful partnership, and helps build upon our extensive experience within the travel sector.

Inghams appointed VYRE and the VYRE Unify platform because of our ability to meet all of Inghams online business requirements:

• To build a content management solution to drive online and brochure content which will create the next generation of Inghams' public facing websites
• The VYRE Unify solution will also underpin a new Intranet for the travel company to improve in-house communication between all departments

The VYRE Unify single platform approach provides an end-to-end solution that automates multiple marketing processes, allowing Inghams to build the next generation of websites, streamline the content contribution process, manage their rich media and automate the production of brochures with a single solution.

Furthermore, other key system capabilities, such as the dynamic publishing of related content, and inbuilt social features were also very important. VYRE Unify's social networking features will increase Inghams interaction with its online customers, and also help Inghams build an internal community, as these features will also be implemented on the new Inghams Intranet. Finally, VYRE Unify's rich media capabilities offer a better user experience, as the inbuilt transformation features will enable Inghams to add more video and rich media content with ease.

In addition, Inghams sought to appoint a technology partner that could further develop its online positioning. It was our proven track record in successfully improving SEO for other travel companies such as Icelandair which was a key factor in the selection process.

Inghams

Since 1934,  Inghams has grown into one of the UK's leading specialist tour operators, and is also part of one of the premier travel groups in Europe. Inghams celebrates its 75th anniversary this year and has come a long way since Walter Inghams took his first party of skiers to the Alps. Inghams now offers customers  a wide choice of summer and winter holidays and boasts five defining products including Inghams Ski and Snowboarding, Inghams Luxury Ski, Inghams Lakes & Mountains, Just France, and Inghams Villas.

Its successful Swiss parent company, Hotelplan, is a distinguished brand on the continent with offices in Switzerland and other European countries.

Inghams Ski and Snowboarding

Inghams, the leading independent ski tour operator features 99 ski resorts in 14 countries around the world. This collection of hand-picked hotels, apartments, chalets and clubhotels are located in the best ski resorts worldwide. The programme provides an enviable mix of quality accommodation and resorts ranging from the best-loved destinations to the most exclusive hideaways.

Inghams Luxury Ski

Inghams shares a passion and a commitment to providing the highest possible standards of comfort and service in this luxury ski selection of 71 hotels in 43 of the world's finest resorts.

Inghams Lakes & Mountains

As market leaders Inghams has put together a portfolio of breathtaking lakeside and mountain destinations. Choose from single and twin centre holidays, coach and rail tours, cycling and walking holidays, city packages and cruises in 18 European countries and Canadian Rockies

Just France

With over twenty five years of experience, Just France is one of the longest established specialist French operators offering a superb selection of 420 top quality villas, cottages, farmhouses and chateaux throughout France.

Inghams Villas

For 2009, Inghams will offer a wider choice of destinations to appeal to those wishing to travel further afield in Europe. Inghams' selection offers over 400 hand - picked villas in over 150 locations across Italy, France, Spain, Croatia, Austria, Switzerland and Portugal.

The Inghams portfolio offers a wonderfully diverse choice from the beautiful sandy beaches of the Cote D'Azur to the alpine village of Zermatt in the Alps and from the mountain - fringed coastline of Dalmatia in Croatia to the beautiful wine-producing countryside of the Italian Chianti region. www.inghamsvillas.co.uk