VYRE Company - News

New case study on Blink Productions now available

27.05.2009 13:13

Blink Productions is a commercial production company, historically specialising in the production of television commercials, but more recently branching out into the worlds of print production, installations and music supervision.

Blink was founded in 1985 by Bob Lawrie and James Studholme and over the years has been largely known for finding and developing unknown talent, launching such luminaries as Ivan Zacharias, Dominic Murphy, Dougal Wilson, Lynn Fox, Pleix and Ben Hibon amongst others.

2003 saw the launch of Colonel Blimp, Blink’s sister music video production company and in 2004, Blinkink, a subdivision specialising in the hybrid world where live action filmmaking meets modern animation and visual effects. 2008 saw the launch of Blinkart, Blink's print and installation arm.

Recent work from the Blink family includes commercials for Cadbury's, Ford, O2, Toyota, BT, Barclays, Carphone Warehouse, YSL, Holston and Cold Play.

The company's several divisions collectively make up Blink Productions. Each of these divisions has its own website.

Blink Productions had a need to redesign and relaunch its public facing range of websites for a number of reasons. Ultimately Blink’s aim was to have one new website that houses all of its divisions under one roof. As the company grows it became obvious the business needed a flexible and easy to manage range of sites that can be adapted to mirror the company’s growth and house all of the content it produces.

Read the full Case Study