We are delighted to announce that The Society of London Theatre (SOLT) has had another record first day of ticket sales for its annual Kids Week promotion www.kidsweek.co.uk

The Kids Week ticket promotion sold over 19,000 tickets on its first day, which is by far a new record for SOLT. Visitors to the Kids Week site can book tickets online, find information on shows and activities run during the promotion.

Kids Week is an annual action packed fortnight of theatrical fun. Now in its 12th year it is running this year from 14-28 August and children aged 5 to 16 can see a selection of dazzling shows for free, when accompanied by an adult paying full price.

SOLT chose VYRE two years ago to re-launch its Official London Theatre Guide, www.officiallondontheatre.co.uk. There were three key reasons for the change: to attract more site users, improve user experiences and to deliver a content management platform that would allow its in-house team to create and manage multiple sites from one single solution. Enabling the in-house teams to quickly deploy microsites, such as Kids week, has been a major success for the team, provided users with a better and clearer user experience and resulted in great results for SOLT.