White Paper: Digital Asset Management Hits the Big Time
18.06.2009 11:39 A real buzz surrounds digital asset management at the moment...
In the following white paper we pose the question has digital asset management (DAM) hit the big time and reached a maturity point where it is considered strategically important to themassmarket. The business case is also examined with two case study examples from Diageo PLC and Virgin Holidays. Finally, best practice advice is offered to ensure the successful deployment of a DAM solution in current economic conditions.
