We are pleased to welcome Royal Dutch Shell plc as a new client. Shell is a worldwide group of oil, gas and petrochemical companies. The company has over 100,000 employees in more than 110 countries.

The Internal communications team within Shell was looking for a flexible solution that combined digital asset management and marketing resource management for its UK and European offices. Visual Media Services (VMS) is responsible for the creation and production of international and external communication materials within various offices worldwide.

Shell had a business need to improve the management of media assets and artwork that are created by Visual Media Services in meeting the needs of their internal Shell customers. This included the capture, classification, storing, approval and sharing of media and artwork for all digital and print related requirements, with the key objectives of:

• Enhancing the use of VMS services across all potential customers
• Managing and protecting Shell's brand identity
• Reducing lead-times and cost for the development of production-ready artwork
• Improving collaboration and the re-use of existing assets across the group
• Provide Shell customers with transparency of all materials and media

The company's secondary objective was to improve the creative working of the two Design & Print teams by:

• Aligning the design work as well as processes used to create it across the two locations
• Enhancing the creative surroundings (and ultimately the creative outputs) through increased sharing of creative work across the two offices

Shell chose VYRE and the VYRE Unify content management solution, due to the proven ability to deploy on time and on budget and deliver an ROI for other major brands, such as premium drinks manufacturer Diageo, where Unify is deployed on the comprehensive marketing portal solution known as Diageo Smartbrand.

The flexibility of Unify and its ability to evolve with clients' needs was another key purchasing reason, as over time Shell hope to extend the deployment and streamline additional creative processes, such as the management of video assets.