Virgin Holidays recently presented the status of their Content Management Portal code named Red Squirrel within the company and the slides are now available online.
The project was launched last year and Virgin is now reaping the benefits of having all the hotel content and images accessible and managed in one place. Red Squirrel stores content for over 1300 hotels and more than 14.000 digital assets.
This content is then pushed to the website and used for the brochure creation process.

Like with all of our clients, there is never a dull moment and Virgin has plans for the subsequent phases including more quality content on the website, automated brochure production, roll out to call center and overseas staff and management of Video content.

Red Squirrel is a perfect example of how you can use Unify for Product Information Management.

View the presentation on Yudu and check out the case study on our site.