VYRE: Company - Customer Details


Zoggs Case Study
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Zoggs

Founded in Australia in 1992, Zoggs are a global swimwear brand, best known for their goggles, Zoggs also produce a swimwear range, water confidence products and training aids.

Zoggs are No.2 in the UK Swim Market and No.1 in Leisure. Similarly, they are No.2 in the Australian Swim Market and No.1 in Leisure, distributing in 40 markets globally. 

Overview

Zoggs are a rapidly growing SME with an ever-expanding global presence. International sales doubled over the past two years. The result was a mass of assets being sent out daily to agencies, distributors and designers across the world. Additionally, regularly generated guideline and presentation content for specific markets requires regular cataloguing and storing for reference and reuse.

 

"On Brand is the perfect solution for Zoggs. We're able to present our brand in an elegant way with real consistency from the largest subsidiary we have to the smallest distributer. We're able to get information out to markets easily and quickly, and above all it's secure."

Ben Hornett, International Marketing Manager at Zoggs

 

The challenge

Brand vision

Maintaining a strong, consistent global brand vision to present to distributors and agencies was a core business objective for Zoggs

Streamlining asset distribution

A key challenge faced was to streamline the time consuming and arduous system of distributing marketing materials to agencies and distributors.

Version control and repurposing

Version control and effective repurposing of assets such as guidelines, press releases, stationary, videos etc were key issues proving difficult to maintain.

Operational improvement

Improving the process of generating brand guidelines and slideshows for the various markets was also an area highlighted.

Solution

After an evaluation process, Zoggs decided to invest in On Brand, the out of the box system from VYRE. On Brand met all of their key requirements.

 

Benefits/ROI

There are currently 1574 assets stored with 82 active users. Benefits delivered to Zoggs:

  • A centralised system; no more content silos
  • Collateral no longer uploaded via FTP servers and email
  • Quick, intuitive and accurate search
  • Ability to control versions and asset rights
  • Freed a considerable amount of time by removing the burden of manually processing collateral requests
  • Intuitive management of brand guidelines and collateral through watchlist feature and notifications