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The National Trust
The e-Engagement programme delivers a digital presence for the Trust to meet the current and predicted future digital engagement needs.
The National Trust appointed VYRE to supply content management software and services to the e-Engagement programme.
The e-Engagement programme delivers a digital presence for the Trust to meet the current and predicted future digital engagement needs. This requires different content, high level of interactivity, user involvement and a new approach to the delivery of The National Trust's websites. VYRE Unify will also re-purpose content for different channels such as other platforms including mobile phones, PDAs, and print as well as multiple websites and micro sites.
Nick Burne, Head of Digital Media said: "We're really excited about the future with VYRE. We will be looking to VYRE to support our vision to develop multiple applications and websites in a flexible and agile way. This will help us respond quickly to the ever-changing digital world and empower our staff at a central and local level. By providing useful, personal and social functionality we hope to build deeper relationships between The Trust and its supporters."
The key project objectives are to provide a robust and long term solution to:
- Enable The National Trust Properties, Regions, the Centre and its supporters to create, manage and publish content to the web and other digital channels.
- Provide a single, consistent and integrated interface to enable The National Trust and external users to manage their content.
- Empower the Digital Media Team to deliver new and exciting functionality quickly and effectively.
- Provide the opportunity to streamline and automate print production processes for various key National Trust publications.
The National Trust tender process was led by the Digital Media Team and involved stakeholders from IT, commercial teams and the wider business - as well as an external consultation from independent advisor's. Proof of competence was assessed by a variety of means, including the live demonstration of use case scenarios. VYRE was chosen as the final vendor due to its ability to fulfil the mandatory requirements set out by the Trust.
