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VYRE: Calculating an ROI for Brand Asset Management

Calculating an ROI for Brand Asset Management

Building a business case for any new system can be a difficult task, not only do you need to quantify sometimes unquantifiable costs and savings but you also need to gauge what impact the new system will have to your users' time and processes. With Brand or Digital Asset Management luckily there is a large amount of research with facts and figures that can help in cost and time estimates for typical day to day tasks (see below).

We have provided an ROI (return on investment) calculator below that includes three areas where significant savings in terms of time and money can be made. The final ROI calculation is derived by: (Return - Investment) / Investment. You can enter/alter the field values and the calculator will re-calculate automatically. The example data we have populated the calculator with is on the conservative side - in most cases the figures would be higher than these. As with any estimates of time, costs, and return on investment these examples are an indication and not definitive. We have a more detailed ROI calculator which is available upon request.

Want to find out more about our ROI tools and free guidance on building a business case? Get in touch now


Try out our ROI calculator:

Asset re-creation / duplication

Digital assets are often duplicated or re-created due to the inability of users to find exactly what they are looking for using ineffective search tools or inadequate metadata. Statistics1 show that accounting for the follow-on benefits and not duplicating content productivity of staff could be improved by 30%.


Total number of assets held in the system:
Percentage that are typically re-created or duplicated:
Average cost per duplication/re-creation for an asset:
Savings:

Search

According to recent findings2 users spend a vast amount of time each day searching for information. This averages out at 37 minutes or 8% of the working day. Typical monthly hours spent on searching could be anything up to 12 hours. If you were to reduce time searching by 50% by effective search tools you would quickly realise large savings within your brand asset management solution.

Cost per hour:
No of users:
Hours per month:
Savings:

Distribution costs

Distribution costs can include physical media, labeling, admin, burning to disk, boxing up and ultimately shipping. Taking the above into account distribution costs can quickly mount up, distribution costs in the local country could be £100 per item upwards. International costs can easily add another £50.


Number of assets:
Distribution cost:
% Shipped:
Savings:
Total Savings

The three examples above are only a sample of the possible savings you could make by adopting a VYRE solution. If you were to choose our out-of-the-box system On Brand you would typically pay £2,500 per month or £30,000 per year.

Subtracting software costs against your possible savings and dividing by the initial investment could produce a return on investment of:

Sub Total:
Software:
Total Savings:
ROI:


Advanced ROI Calculator also available: contact us


What to find out more?

VYRE has extensive experience in assisting our clients to build business cases around their current and future requirements. We have successfully developed a number of practices and documentation that can help to define your current procedures in terms of costs, effort and other measurable factors. These can then be used to build benchmarking and ROI calculations as part of the overall solution roll out and once complete can be used to see what savings and return on investment has been achieved. If you would like to assistance in building a business case or want to know how VYRE could help you get a significant return on investment using our Marketing Automation solutions please contact us.



1"Accounting for the follow-on benefits of making better decisions and not re-inventing content, the view of respondents is that the productivity of professional staff would be improved by 30% if they could find internal information and documents as quickly and as easily as they find information on the web." AIIM 2011 Capitalising on Content: A compelling ROI for Change

2"Respondents report that the time they spend per day filing and maintaining existing information, or searching for new information, averages out at around 37 minutes, ie, 8% of the working day. "Search fatigue" is also considered a significant long-term problem." AIIM 2011 Capitalising on Content: A compelling ROI for Change