What is brand asset management and why does it matter?
Brand asset management is now an essential tool for companies seeking to gain marketing efficiency and competitive advantage.
At VYRE we have been working with major brands for 10+ years and we understand the challenges you face and the need to cut down the costs associated with managing brands.
Global premium drinks provider Diageo for example have seen a 1:5 payback on their investment and are estimating a 1:10 payback over the next 12 months.
You can download the case study to find out more about Diageo’s brand asset management portal SmartBrand and all of the other fantastic benefits Diageo has seen.
"VYRE understood our needs and worked with us to come up with a technological solution that fits our culture."
Nic Lund, Programme Manager - Diageo
Case Studies
Benefits :Brand Asset Management
You can download our extensive Brand Asset Management Benefits sheet for more detailed information. Here are some highlights:
- Increasing productivity and reducing turnaround time for campaigns
- Monitoring adherence to brand guidelines and marketing codes
- Providing consistent workflow and approval processes
- Helps you create an internal brand community with the introduction of enterprise 2.0 functionality
- Increasing the number of approved campaigns and decreasing wasted effort
- Managing financial risk exposure, by tracking any service-level agreements, warranties or maintenance information, contract end dates and entitlements
- Reducing duplicate purchase of assets
- Controlling usage rights of core assets
- Providing detailed reporting on campaign progress
- Improving collaboration within internal departments and partners
- Helping you benchmark the performance of your partners
- Monitor exactly the success of each brand and replace tired assets
Benefits :Brand Asset Management
This is an interview with Nic Lund, Programme Manager at Diageo. Nic talks about the project, partnering with VYRE and the benefits Diageo and its external partners have seen since using its SmartBrand brand asset management portal.
VYRE Unify and the Secret of our success
VYRE brand asset management solutions enable the management of profitable brands and marketing campaigns on a global scale, by increasing productivity and decreasing time to market, as well as reducing the costs and financial risks associated with the management of brands.
At VYRE we view our clients as partners, and therefore take time to understand your unique business challenges.
In this way we can use the power and flexibility of our solutions to deliver your perfect solution.
The VYRE consultancy team brings a wealth of best practice expertise and work to a proven methodology.
Benchmarking your existing processes in order to monitor ROI is an essential step in this methodology providing essential analysis to judge project success.
What makes VYRE’s solution truly stand out
- We can actually prove excellent ROI results on our projects
- VYRE Solutions evolve with your business by accommodating change in process and design
- Fantastic ease of use for end users
- End to end service available for maximum peace of mind
- Ability to run multiple websites and extend beyond BAM to include product information management, intranets and even public facing websites providing outstanding value for money
- The quality of service and expertise offered
- Integrated social networking features allowing you to create a brand community
In the Press
Print Media Management magazine and ComputerWeekly.com have both just run articles about Diageo's Brand Asset Management portal.
Client Testimonials
Watch the Diageo and Woolworths video testimonials on why their projects have been such successes and how VYRE have helped contribute to their success.
Technical Report
Download the Technology Audit on VYRE’s flagship product VYRE Unify by software analysts Butler Group
Free Webex for Brand Owners
Watch our free Webinar: Managing your Brands: BAM Strategies Up and Close. The Webinar is especially aimed at brand owners and how to successfully manage brands.