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Digital Asset Management
Digital Asset Management streamlines the tasks and decisions surrounding the collection, storage, management and distribution of digital assets.
- Create - Create, capture and re-purpose assets
- Collaborate - Share files and ideas with others online
- Review - Send files for comments and approvals
- Manage - Preview, tag and control rights and release dates
- Version - Update files and maintain all previous iterations
- Access - Find files quickly with multiple search features
- Transform - Convert or transcode files from one format to another
- Distribute - Send assets to users or groups, anywhere, any time
- Re-purpose - Reuse assets and re-purpose to multiple formats to increase ROI
- Archive - Backup and archive assets at the appropriate time in their life-cycle
As companies gain greater control of assets; and the visibility of guidelines and rights is enhanced, the cost of managing assets decreases, reuse of assets increases and overall brand management is improved, delivering a high value to the business.
What the clients say..........
"Without question, SmartBrand is the best digital media and rights management tool I have ever come across. The SmartLibrary module clearly spells out the IP rights we have and those we don't, which means substantially less risk of accidentally mis-using an asset and being sued. The clarity of IP rights, combined with the powerful permissions controls delivers an enviable solution."
Stuart Casey, Senior Counsel IP, Diageo PLC
The VYRE Commitment
The VYRE team bring a wealth of experience on the management of assets, metadata and rights. By working in partnership with you we will deliver a solution that is enthusiastically adopted by your users and capable of scaling and expanding as needs develop.
Digital Asset Management - Key benefit
- Reduce costs associated with rework by creative agencies (75% to 90% reduction in rework)
- Increase agency accountability for internal use of created assets and content (40% to 80% improvement in agency selection and negotiation)
- Decrease overall agency spending (10% to 15% reduction in agency spending)
- Cost reduction - replication, agency fees, file transformation and distribution
- Cost avoidance - Up to 30% of all content is recreated because it is lost or mismanaged
- Greater efficiency through better searching - according to AIIM at least half of all workers are dissatisfied with search capabilities, and according to leading analyst firm a worker spends an average of 4.9 hours searching a week
- Revenue Generation - Accelerated delivery of marketing and sales materials allows for quicker response to revenue opportunities
- Revenue Generation - Providing greater insight into your content helps to reveal its true value and allowing for monitoring and re-purposing where appropriate
- Greater Consistency - Adherence to brand guidelines increasing on brand executions and enhancing global consistency
- Promotion of excellence - promotion of best practice work and the creation of a brand community inspires excellence and encourages high levels of engagement
- Intangible benefits - improving partner relationships, more consistent messaging, higher levels of brand consistency, happier workforce - not so easy to quantify but high in value non the less
Key Features:
| Asset library management | Asset transformations and re-purposing |
| Enterprise search and taxonomy | Localisation of assets |
| Collaborative working | Ordering and distribution |
| Social networking | Reporting |
| Rights management | Version control |
| License or Saas model | Metadata extraction |
| Adobe Creative Suite integration | MOSS/Sharepoint integration |
VYRE Unify: Digital Asset Management Solution Options
| Digital Asset Management Management and transformation of rich media files, to include workflow and approvals and rights management. Find out more.... | Brand Guidelines Creation of an inspiring and consistent brand guidelines site for internal brand teams and creative partners. |
| Social Collaboration Add social collaboration features to your digital asset management solution and create an online community to support of your assets and brand. | Enterprise Search Add enterprise search to your solution to reduce time lost searching, increase usability and findability of content. |
