Digital Asset Management solutions support creativity by streamlining the tasks and decisions surrounding ingesting, annotating, cataloguing, storage and retrieval of digital assets. To VYRE digital assets include brand assets, artwork, supporting documentation, digital photographs, animations, videos and music.
We will configure the solution to fit your exact needs and common functionality includes:
- Asset library management
- Brand asset management
- Asset transformations and repurposing
- Marketing approvals and compliance
- Localisation of brand media
- Collaborative working
- Ordering and distribution
- Brochure management and integration
- Social networking
- Reporting
Why DAM?
Managing image, video and other media assets presents unique challenges. Effective implementation of a DAM system will reduce the time and cost of content production, decrease duplication and increase findability, support multi-channel publishing of assets, speed of compliance, help you bring new products and services to market faster and ultimately maximise the return on Investment (ROI) from media assets.
Why VYRE Unify?
We have over 10 years of experience in the field of digital asset management and understand the business challenges, as well as the technology needed to streamline the processes surrounding the management of rich media.
Benchmarking is an important part of the process for us as we are very focused on eradicating bottlenecks and providing a return on your investment.
Proven ROI
Diageo - 2007 1:5 payback on investment. 2008 expect a 1:10 payback on investment
Virgin Holidays - 50% reduction in brochure management process
Woolworths - 40% improvement in productivity
Digital Asset Management: Key Features
Asset library and file transformation
A central repository of digital media helps you save considerable time and money on the location, transformation and distribution of assets. You no longer have to search for assets on individual file systems or within agency archives and assets can be delivered securely and immediately to any user globally.
In support of the asset library, Unify functionality includes: lightboxes, project areas, taxonomy permissions, fine grained user management, check in/out functionality, version control, version comparison, basket/ ordering, full audit trail, file transformation and lots more.
Marketing approvals, localisation and compliance
Do you create media for multiple channels and brands: TV, print, web, POS ar may be packaging? How do you manage lots of different campaign types in one system when they all need different workflows, collaborators, approvers, compliance structures and localisation needs? Well we have the answer - its elegant, provides total transperancy and is proven to significantly improve time to market.
Read on Diageo case study for an insight and call us to arrange a demo to find out more.
Taxonomy, metadata management
The taxonomy structure provided by VYRE Unify is totally unique, being both multi-dimensional and dynamic. This guides user through the taxonomy classification, improving the user experience and search accuracy. Permissions can also be granted based on permissions, which means users can only be allowed to see certain categories of collections.
VYRE includes built in support for metadata standards such as e-GIF, DublinCore and IPTC. The metadata exchange format is unique to VYRE and provides a "super schema" of metadata fields. The exchange format also automatically extracts embedded metadata and populates the appropriate fields within the schema.
Search
VYRE Unify includes a wide range of search options and interfaces so that we can choose the right search features based on user needs.
Search options include: full text searching, taxonomy searching and a wide range of queries from simple keyword searches to wild card search, fuzzy searches, proximity searches, multilingual searches and complex word stem searches using Boolean operators.
We have recently incoporated enterprise search functionality to ensure maximum findability. This includes: dynamic navigation / faceted search, stemming and synonym support, dynamic document summaries with hit hightlighting, spellchecking( did you mean xxx?), query suggestions and folksonomy support.
User friendly interface and Personalisation
We configure the interface based on the user needs, often these interfaces include personalisation and there is no need to compromise on creativity, as there are no creative limitations in Unify.
Collaborative working
We will configure the collaborative work areas to match your business needs and ensure task lists, alerts and messaging manage the project to a successful conclusion. All of the tools needed are within Unify and the flexibility of the system ensures that if your work practices change the solution will not be obsolete.
Social networking
Building communities around your brand, assets or products supports your sales and marketing strategies. New ways to interact, more familiar to the social networking worlds, are increasingly been introduced to the enterprise and VYRE Unify includes all those features (blogs, forums, wikis, live chat, email, video etc) out of the box.
Reporting and Dashboard Functionality
Every action in Unify is recorded and full audit trail is available. This means, with the use of search, we can run an extensive range of reports to provide total transparency and accountability. Many reports are now published through user friendly dashboard functionality and demonstrated graphically.