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Unify: Marketing Performance Management
Marketeers are under increasing pressure to provide transparency and accountability at multiple levels. As a result close monitoring of marketing activities and effectiveness is high on the agenda. Unify includes a number of core features that can be configured to help provide reporting across campaign creation to execution and analysis.
- User specific dashboards monitoring key performance indicators
- Dynamic generation of performance charts
- Real time performance reporting on marketing process efficiency
- Flexible custom reporting
- Aggregation of information from multiple resources
- Interactive portal capabilities enable configuration to satisfy different roles
- Ease of integration to existing solutions
Key Benefits:
- Help improve the efficiency of your team with the provision of personalised dashboards that indicate upcoming tasks and performance in relation to timelines and objectives.
- Improve transparency of your marketing processes by providing insight into projects that are missing deadlines or put on hold and provide insights into programmes and initiatives.
- Provide a single point of truth for marketing related information in the organisation. Having all of your assets, data, analysis and resources in one location saves considerable time and effort and provides an invaluable tool for all marketeers.
- The flexibility of Unify enables the creation of custom reports for those items that are bespoke to your organisation.
- Ease of use and complete freedom in design. The Unify solution is designed to adapt to the creative needs of multiple brand teams, groups or even individual users within the organisation. The design and usability team at VYRE will ensure a high level of usability and adoption.
- Role based permissions. Reports and dashboards often contain sensitive information and you can be assured that the fine grained permissions of VYRE Unify will protect sensitive data on an individual role basis.
The VYRE Commitment
The VYRE team will work with you to understand the reporting/performance analysis needs of your organisation and advice on the best custom reports, and where necessary ensure the timely deployment of reports which are custom to your individual company needs.
Marketing Performance - Add on Module Options
Whatever the core focus of your marketing, efficiency tool additional modules can be added at any time, here are a few suggestions..
PIM & Multichannel Manage product information centrally and create a single point of truth form which content can be re-purposed to multiple channels. | Brand Asset Management Store, manage and transform brand assets centrally and mange the rights, access and brand guidelines linked to assets. |
| Marketing Performance Increase the transparency and visibility of marketing activities and performance with personalised reporting tools. | Creative Production Management Automate processes (including planning, working and approvals with agencies) associated with creative production cycles for marketing programs, campaigns and product launches. |
