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Product Marketing
Unify: Product Information Management
For many companies their day to day business evolves around the management and delivery of product information. By understanding current processes and removing bottlenecks, the product management process can be streamlined, in order to support multi-channel publishing, business innovation and growth.
Product Information Management or PIM refers to processes and technologies focused on centrally managing information about products; with a focus on marketing and selling products through one or more distribution channels. It often includes print management for brochures, catalogue and promotional material, content management, digital asset management and web content management related to products and promotions.
What the clients say....
" Not only are business users really happy with the results of our product management portal, but we're also delivering high quality information to consumers faster and more efficiently than ever before."
Head of Multi-Channel Content Management, Major Retailer
Key Benefits:
- Greater consistency of product information across multiple channels
- Increased product numbers processed in any one product life-cycle
- Central repository provides a single point of truth for all product information
- Greater ease of re-purposing across multiple channels
- Increased reporting and evaluation
Key Features:
| Central repository of assets/product information | Asset transformations and processing |
| Enterprise search | Preview web, print and mobile in real time |
| Workflow, approvals and collaboration | Enterprise social networking |
VYRE Commitment
By working in partnership with VYRE we can efficiently manage product related structured and unstructured data on the web, mobile and across all print media. Providing a single point of truth for all your product information and allowing speed of re-purposing and responses in a competitive trading environment.
PIM Add on Module Options
Additional modules can be added to your PIM tool at any time, here are a few suggestions..
| Brand Asset Management Store, manage and transform brand asset centrally and manage the rights, access and brand guidelines linked to assets. | Collaboration The creation of a brand community and the inclusion of collaboration tools help inspire user adoption, and speed up creative work as well as celebrating great work. |
| Marketing Performance Increase the transparency and visibility of marketing activities and performance with personalised reporting tools. | Enterprise Search Add enterprise search to your solution to reduce time lost searching, and increase usability and findability of content |
