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Multi Channel Publishing
With the fragmentation of media, marketeers now have to design and implement multi-channel campaigns and re-purpose content across multiple channels. The need to produce media for multiple channels; such as print, TV, web and mobile brings a number of key challenges:
- To ensure consistency in message and branding across channels
- To re-purpose information efficiently and publish independently
- To reduce duplication of effort and increase transparency
- To manage multi-channel information in a centralised fashion
With VYRE Unify's multi-channel management functionality you can create a single point of truth for content and media in your organisation, and remove all content and process bottlenecks to deliver maximum efficiency and transparency to the business
What the clients say.....
"VYRE has provided Virgin Holidays with a web-based application where all of our rich content is stored centrally and is dynamically updated ready for publication on the web, in brochures and on mobile devices. The system has enabled Virgin Holidays to capitalize on opportunities to streamline processes and provide up-to-date, accurate information seamlessly to consumers, whenever and however they want it."
Andrew Sproule, Head of Creative Services
Key Benefits
- Create a single point of truth for content in your organisation
- From a single solution, create, manage, re-purpose and approve content across multiple channels
- Remove dependencies and decouple content creation so all channels publish accurate information
- Speed time to market and campaign effectiveness for multi-channel campaigns
- Deliver and improve quality assurance across all channels
- Cut print production costs by up to 50% by integrating print management tools
- Localise media to meet the demands of global campaigns
- Ensure ease of use by creating personalised interfaces and dashboards for different brand teams and business units
